Hey there, I'm Alex!
I'm a product designer currently based in Toronto
Currently I'm at Rose Rocket designing and building the next generation of AI integrated systems of record (SOR) for the North American trucking industry. Before this role I was at Clutch, a Canadian automotive e-commerce company changing the way people buy cars across the country. And if we're going way back, I first began my UX career at Cosmic Games, an independent mobile game company headquarted in Toronto.
Although my education was in architecture, my transition into user experience design was born out of a keen interest in problem solving in context; No matter what the creative challenge, I have always been fascinated by and interested in understanding the social implications of the designed solutions while still considering the ecosystem that drives the need for this change.